What can service management learn from product management?
Product marketing also helps the product teams identify moments that deliver wow moments. For a product manager, every feature in the product is gold. A product marketer, with their understanding of the market, will be able to identify features that gather attention.
Bonus tip: GIFs are easier to make than videos but are equally effective. (LiceCAP is a pretty useful tool for GIFs!)
You can start small by simply creating a few posters that can be sent through emails or stuck in common places
But, is it worth the effort?
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