User research focuses on understanding end users behavior and motivations through different observation techniques. User research will ensure that you’re not building a product or service in a silo and sometimes also acts as a reality check. This scene
from the TV series Silicon Valley is the one that I always use to explain user research and usability testing.
Product marketing also helps the product teams identify moments that deliver wow moments. For a product manager, every feature in the product is gold. A product marketer, with their understanding of the market, will be able to identify features that gather attention.
Bonus tip: GIFs are easier to make than videos but are equally effective. (LiceCAP is a pretty useful tool for GIFs!)
You can start small by simply creating a few posters that can be sent through emails or stuck in common places
But, is it worth the effort?
I am a strong believer of cross-learning. I’m a sales engineer turned marketer and I’m able to see the value of combined knowledge. Product and service management practices have so much that each other can learn from.
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